Vengeance, however, is mine, in the form of Sidewiki. This is a facilty on the latest Google toolbar (launched less than a week ago, and which I added this morning) that allows you to add comment as a sidebar to an existing website. The Guardian offers this typically cynical response - marketing people, however, realize that Sidiwiki is going to have an impact on how people can control their brands - or not, as the case may be.
The impact of Sidewiki has yet to be felt - it means that anyone, anyone at all, can add content to any website, without the owner of the website having any say in the matter. And that, friends, has implications. The fact that Google is providing the service is immaterial - just think on what this means.
It means that evolutionists can add comments to creationist sites, and vice-versa.
It means that customers can post frank reviews and opinions of products and services on the corporate sites of those selfsame websites, exposing glossy marketing as all style and no content. Imagine what's about to happen in big pharma. No, don't go there, it's too ... much.
To generalize, it means that anyone can add comments to sites they don't like. This might prove a legislative nightmare, at least for Google, but before they have had a chance to try and put this monster back into this box, I've struck a blow.
If you look at my Wikipedia page - in Firefox, at least - and you have the latest Google toolbar installed, you can click on Sidewiki and see my health warning. If you haven't got Firefox or the latest Google toolbar yet, this is what I've written.
I am the subject of this Wikipedia Entry. Given that I was not consulted about it, and that Wikipedia has refused to allow either myself or my colleagues to contribute to it - in violation of the wiki spirit - it should be considered as utterly unreliable, and even scurrilous. Some of the information is wrong, and the refusal of Wikipedia to allow correction could be construed as actionable.
This means that people who are mentioned in websites can take back the rights to information written about them over which they have no control. This could be the revolution: bring it on.